Company News

Kao Brands Announces Name Change

Jan. 1 firm will operates as Kao USA, Inc.

Effective January 1, 2012, Kao Brands Company will change its name to Kao USA, Inc. This change is part of a larger repositioning effort by Kao Brands’ parent company, Kao Corporation, that also includes a shift in how its beauty care subsidiaries in North America and Europe will operate as unified organizations in the major countries in which they operate.


According to Motoki Ozaki, Kao’s president and CEO, the global management approach will give Kao more leverage in key markets, and enable Kao to better utilize its combined experience and resources to accelerate the growth of the Kao group in the U.S. and worldwide.

“The alignment with Kao’s beauty care business will provide us with an opportunity to better harness Kao’s global scale and resources for the benefit of consumers and customers in the North American and European markets,” said Bill Gentner, Kao Brands’ president and CEO. “ It will also provide more career opportunities for people both locally and internationally.”

Kao Brands’ portfolio includes Ban antiperspirants; Jergens and Curel hand and body lotions; Biore facial care; John Frieda, Frizz-Ease, Root Awakening, Luxurious Volume, Sheer Blonde, Brilliant Brunette, Radiant Red, Full Repair, Precision Foam Colour and Luminous Color Glaze professional hair care.

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